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BRAND MANAGER
An energetic marketing professional who can generate strategiesand execute marketing plans that grow market share, enhance the brand’sreputation, improve customer experience, and drive growth. S/He is passionateabout uncovering consumer insights and delivering innovative marketingcampaigns. Excelling in this role will require multi-tasking effectively, offeringquick and accurate insights and advice, and provide creative input to helpbuild, promote, and enhance the assigned brand/s.
ESSENTIALFUNCTIONS
SPECIFIC KEY RESULT AREA (KRA):
· Category Strategy &Portfolio Management: Project a vision for the Category's futureand develops a strategy that grows the category and manages the portfolio.
· Brand Equity Management: Develop and execute the marketing plans thatconsistently build the brand towards its vision.
· Consumer Insighting: Develop brand and business-building insightsfounded on a holistic understanding of consumers.
· Promotions Management(systemwide & local store marketing): Develop and execute systemwide promotions that are integrated into thebrand's marketing plans. Guide and support local store marketing activitiesthat build onto the brand's marketing plans.
· Product InnovationManagement (Innovation project management and Concept & productdevelopment): Effectively and efficiently direct the launchof new and improved products and evaluate performance against measurableobjectives. Develop concepts andproducts that are based on consumers' needs and address marketing objectives.
· Brand CommunicationsManagement (Campaign Brief Development, Creative Judgment, Integrated MarketingCampaigns Development, PR & crisis management, Retail & Visual IdentityDevelopment): Develop clear andconcise campaign briefs that direct and inspire creative outputs. Evaluate creative output based on the briefand principles of target market classification and the creative magnifier. Develop integrated marketing campaigns thatdeliver one synergized message across different mediums. Develop campaign-consistent PR programs thataddress business, marketing, and communication objectives. Develop retail & visual identity designsthat can build the brand and the business.
· Restaurant OperationsUnderstanding: Develop a relevantunderstanding of Store Operations, Commissary, Supply Chain, RSQM, NetworkDevelopment, Purchasing, and R&D for flawless marketing execution.
· Financial Management(Brand Financial Management & Financial Analysis): Apply financial analyses in decision-makingwhen developing and evaluating marketing activities.
· Integrated Marketing ResearchPlan (IMRP) Management (Research Planning, Research Analysis & Application): Develop a research brief and plans for researchto achieve brand objectives. Integrateresearch findings across the IMRP and applies them into strategic marketingactions.
· Media Management (Mediaplanning, execution & evaluation): Inform and manage themedia strategy and plans according to the campaign objectives, planningguidelines, and brand objectives. Monitorand evaluate the performance of media plans for future application of learning.
JOB SPECIFICATIONS
ESSENTIAL SKILLS & TRAITS
1. Brand Equity Management
2. Consumer Insighting
3. Category Strategy and PortfolioManagement
4. Media Management
5. Research Planning, Analysis andApplication
Core Competencies:C.A.M.P. requirements
1. Takes Initiative
2. Persistent
3. Wants Challenge
4. Analytical
5. Balance of Authoritative andCollaborative
6. Effective Enforcing
7. Enlists Cooperation
8. Finance/Business
9. Numerical
10. Wants to Lead
11. Planning & Organizing
12. Interpersonal Skills
13. People Orientation
14. Presentation Skills
15. Negotiation Skills
16. Project Management
17. Coaching, training and development ofpeople
· Behavioral Attributes (live the corevalues of the organization):
OTHER QUALIFICATIONS
This job description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job. The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.
If the position requires a college/university degree, it must have been issued by an educational institution accredited by the United States Department of Education. Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes.
Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination/assessment date(s).
APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.
This Company is an Equal Opportunity Employer.
Full Time
$118k-161k (estimate)
04/21/2024
06/20/2024
The job skills required for Brand Manager include Insight, Innovation, Initiative, Analysis, Project Management, Planning, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Brand Manager positions, which can be used as a reference in future career path planning. As a Brand Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Manager. You can explore the career advancement for a Brand Manager below and select your interested title to get hiring information.
If you are interested in becoming a Brand Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Brand Manager job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Brand Manager jobs
Develop a Thoughtful Brand Strategy.
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Be different or better (or both).
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Be always contextually relevant.
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Coordinate several marketing agencies.
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Speak out to challenge the strategy.
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Step 3: View the best colleges and universities for Brand Manager.